Youth Enrichment Brands (YEB) announced today that it has acquired School of Rock, the leader in performance-based music education.  

Backed by the Atlanta-based Roark Capital, YEB is the nation’s leading youth activities platform. With School of Rock, YEB is adding industry-leading music education to the best-in-class youth camps, sports leagues, and swim instruction its platform currently offers. School of Rock has taught hundreds of thousands of students around the world to play music through its patented School of Rock Method. It is a rapidly growing international franchise with more than 500 schools open and in development across 15 global markets.  

School of Rock has a proven track record of delivering strong results for its franchisees. School of Rock was recently awarded the Grand Champion of the 2023 Global Franchise Awards and was named to the Franchise Business Review’s fourth annual “Culture 100” list, which recognizes the top 100 franchise brands based on franchise culture.  

“We’re thrilled to add School of Rock to our Youth Enrichment Brands platform and help support its next chapter of growth,” said Justin Hoeveler, CEO of Youth Enrichment Brands. “As the leader in the music education space, School of Rock fits seamlessly with our other category-defining brands. Rob Price, the leadership team, and the company’s dedicated franchisees have built a differentiated and thriving business that will greatly contribute to our mission of helping every kid discover and develop lifelong passions.”

With its strong history of serving franchisors, YEB is well-positioned to support School of Rock with strategic guidance, added resources, and a complementary customer set for enhanced marketing opportunities.  

“Joining the Youth Enrichment Brands platform will accelerate the achievement of our ambitious long-term objectives,” added Rob Price, President of School of Rock. “The passionate School of Rock community will benefit from YEB’s best practice sharing, cross marketing, and broader scale. Most importantly, we are joining an enterprise that shares our commitment to transforming the lives of customers, franchisees, and team members.”

YEB now connects and supports a network that includes School of Rock, i9 Sports, the nation’s largest multi-provider of youth sports leagues, Streamline Brands, the world’s largest operator and franchisor of swim schools, and US Sports Camps, the official provider of Nike Sports Camps. The YEB network now serves more than 950,000 kids annually.

To learn more about YEB, visit YEB.com.

‍About Youth Enrichment Brands:

Youth Enrichment Brands (YEB) is the nation’s leading youth activities platform. YEB’s mission is to help every kid discover and develop lifelong passions. It achieves this by connecting and serving a network of companies that deliver best-in-class youth camps, music education, swim classes, and sports leagues. Youth Enrichment Brands comprises US Sports Camps, the official provider of Nike Sports Camps, School of Rock, the leader in performance-based music education, Streamline Brands, the world’s largest operator and franchisor of swim schools, and i9 Sports, the nation’s largest multi-provider of youth sports leagues. YEB is headquartered in San Rafael, Calif. To learn more about YEB, visit YEB.com.

About School of Rock:

School of Rock helps aspiring musicians master skills, unleash creativity, and develop tools they need to thrive in life. Founded as a single school in Philadelphia, Pa., in 1998, School of Rock has become a rapidly growing international franchise with over 500 schools open and in development across 15 global markets. Since 2009, School of Rock has grown to serve more than 180,000 students annually. School of Rock offers a wide variety of music education opportunities, including lessons in guitar, bass, vocals, drums, and keys. The company also sells musical instruments and music gear through its GearSelect program. School of Rock is proud to support Music Will (formerly Little Kids Rock), the National Museum of African American Music (NMAAM), and the Society for the Prevention of Teen Suicide (SPTS). School of Rock was awarded US Patent 10,891,872 in 2021 for its innovative music education method.  

About Roark:

Roark is an Atlanta-based private equity firm. Roark focuses on investments in consumer and business service companies, with a specialization in franchise and multi-location businesses in the retail, restaurant, consumer, and business services sectors. For more information, please visit www.roarkcapital.com.  

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