Youth Enrichment Brands (YEB), the nation’s leading youth activities platform, is looking ahead to an era of transformative growth, innovation, and expanded impact in 2025 and beyond. Comprising US Sports Camps, i9 Sports, Streamline Brands, and School of Rock, YEB is setting ambitious goals to double its reach within the next five years, aiming to serve 2 million kids annually across 2,000 locations in 50 states and 20 countries.
“2024 has been an incredible year of growth and progress for YEB as we work to enrich and transform the lives of all kids through our community-focused approach to youth activities,” said Justin Hoeveler, CEO of YEB. “With the combined passion of our brands, leadership, and strategic initiatives, we are excited to continue to expand our reach in ‘25 and support the next generation to dream big and realize their remarkable potential.”
Poised to add over 100 new locations annually, YEB is dedicated to fostering lifelong passions, promoting inclusivity, and delivering exceptional, community-driven experiences for kids worldwide. The leadership team remains committed to scaling the impact of its programs while continuing to create environments where young people can thrive and unlock their remarkable potential.
US Sports Camps (USSC), the nation’s leading sports camp network and licensed provider of Nike Sports Camps, celebrates 50 years of inspiring young athletes and fostering a love for sports. Since 1975, USSC has impacted over 1.5 million campers nationwide by partnering with expert coaches and organizations to provide exceptional athletic experiences. With thousands of camps across a wide range of sports, USSC has become a trusted platform for skill development, team building, and personal growth in a fun and inclusive environment.
As the licensed provider of Nike Sports Camps for over 30 years, USSC has leveraged the globally recognized Nike brand to enhance its offerings. Partnerships with top schools and programs, such as UC Berkeley, Stanford University, and Virginia Tech, have fueled its success, with thousands of campers participating annually. These collaborations showcase USSC’s commitment to delivering high-quality sports programs that inspire confidence and skill development in young athletes.
Looking ahead, USSC is preparing for significant growth in 2025, expecting a 15-20% increase in campers alongside the launch of over 150 new camps and 300 additional sessions. This expansion reflects USSC’s dedication to innovation, inclusivity, and its mission to empower the next generation of athletes while continuing its legacy of excellence in youth sports.
i9 Sports makes its 16th appearance in Entrepreneur’s list of top franchises in their annual Franchise 500, along with being named one of the top franchises within the Children’s Fitness Category. The consistency in recognition in this competitive environment is a testament to the impact that i9 Sports has in communities all over the country. i9 Sports was also recognized in Franchise Business Review’s Top 200 Franchises list. This recognition is unique because it is based on franchisee satisfaction in culture, financial performance, support and other business areas. i9 Sports also joined FBR’s lists of Most Profitable franchises and Top Franchises for Veterans.
i9 Sports is excited to launch six new territories and welcome new franchise owners in December. This growth allows i9 Sports to bring its brand and values to new locations throughout the country. These territories are now accepting registrations for inaugural Spring Seasons and are looking forward to bringing the i9 Sports Experience to local children and families. Meet some of our new franchise owners: Cierra Green (Georgia), Edwin Thomason (Delaware), James Johnson (Tennessee), Shane Horton (Kentucky/Indiana), Troy Hudson (California), and Shannon Nowden (California).
This past December, Streamline Brands locations embraced the festive season with the launch of "Jingle Jams," a special holiday edition of our popular SwimJams swim clinics, offered during the winter break at participating locations. The program brought a splash of fun and cheer to our offerings, allowing children to enhance their swimming abilities, build confidence, refine their technique, and learn new skills in a festive environment. At the same time, locations nationwide also embraced the spirit of giving by participating in community initiatives, continuing our commitment to enrich lives beyond swim lessons. Highlighting this collaborative spirit was a special partnership between SafeSplash Jessup and School of Rock Columbia to support Toys for Tots. This initiative set the stage for future cross-brand collaborations, helping to bring joy to children and strengthening community ties.
We are proud to announce that SafeSplash has been ranked in Entrepreneur Magazine’s prestigious Franchise 500 list. This recognition is a testament to our enduring commitment to providing exceptional swim education and our consistent performance in a competitive franchising environment. Together, we are making waves in the franchise industry, demonstrating our success in not only teaching swimming skills but also in promoting water safety and instilling confidence among swimmers of all ages.
For the sixth consecutive year, School of Rock has earned a spot on Franchise Business Review’s Top 200 Franchises list. This prestigious recognition, based on franchisee satisfaction, underscores our unwavering commitment to providing exceptional support, fostering franchisee success, and delivering transformative music education. Being consistently ranked among the best showcases the strength of our franchise system and the passion of our franchise owners who inspire communities worldwide.
We’re excited to share that School of Rock has been ranked #1 in the Children's Enrichment category in Entrepreneur's 46th Annual 2025 Franchise 500—marking our fifth consecutive year holding this top honor. This achievement, secured during the most competitive Franchise 500 to date, is a testament to the hard work and dedication of our entire community. Together, we’re setting the standard for excellence in franchising and transforming lives through music education.
Read the latest news coverage across the YEB Family!
1851 Franchise on How i9 Sports Streamlined Their Financial Operations
Profluence Podcast Interview with i9 Sports President, Matt Kurowski
YEB Celebrates Unprecedented Growth and Milestones in 2024
Justin Hoeveler on The Transformative Power of Youth Sports in Building Better Communities
Elliot Schiffer on The Importance of Passion Among YEB Franchisees
Inspired by her son's positive experience at School of Rock, Jennifer Moriarta seized the opportunity to purchase a franchise in Colorado, creating a business rooted in music and community. She emphasizes flexibility, goal setting, and fostering a supportive environment, while also being deeply committed to mental health causes and building a strong local community through performances and charitable efforts. Read more about Jennifer’s story below.
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Expanded Reach and Outstanding Achievements for US Sports Camps, i9 Sports, Streamline Brands and School of Rock
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In celebration of Women's Entrepreneurship Day, we highlight Diana Braendly, an inspiring i9 Sports owner. Read how she navigates being a female entrepreneur, advocating for equality, and empowering the next generation of leaders to believe they can achieve anything.
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With record-breaking growth and exciting new partnerships, Youth Enrichment Brands is driving success across Leagues, Camps, Classes, and Schools.
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Bullying remains a pressing issue, affecting nearly one in five students, according to the National Center for Education Statistics. The consequences can be profound, leading to anxiety, depression, and social isolation. Learn more about how Youth Enrichment Brands stands up to bullying in our Leagues, Classes, Camps, and Schools.
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Jaime Zilverberg started working at SafeSplash in 2006 and became a franchise owner in 2013. Read more to learn about Jaime's story, her passion for water safety, and other personal facts of the fourth-generation Colorado native.
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On the heels of numerous historic milestones, Youth Enrichment Brands is poised to continue our growth across Leagues, Camps, Classes, and Schools.
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US Sports Camps, the official provider of Nike Sports Camps and a portfolio brand of the leading youth activities platform Youth Enrichment Brands (“YEB”), announced its acquisition of CMT Learning, the UK’s premier specialists in youth sports and education experiences with a portfolio of brands including Euro Sports Camps, Sports Tours Europe and Charterhouse Summer School.
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"Dustin is a dynamic and talented leader who impressed us deeply with his inherent communication skills and thoughtful approach to team building based on the development of his team members," said Justin Hoeveler, CEO of Youth Enrichment Brands.
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Youth Enrichment Brands (YEB) adds industry-leading music education to the best-in-class youth camps, sports leagues, and swim instruction its platform currently offers.
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US Sports Camps expands Play Without Limits Project, offering 133 full-tuition scholarships via partnerships to under-resourced youth, marking a 50% increase from last year.
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Veteran retail executive Chris Harkness named president of Streamline Brands, aiming to lead the fast-growing swim school franchisor.
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i9 Sports recognized as select few that moved up over 100 places vs prior year, moving up 148 points to spot #307. SafeSplash just missed the list, moving up 80 points to spot #249.
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Franchise Times has named i9 Sports® as one of the best franchises for 2022 as part of its annual Zor Awards. Finalists were drawn from the Franchise Times Top 400 database, which is a 23-year-old research tool covering more than 650 U.S.-based franchise systems.
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Youth Enrichment Brands (YEB), a new platform of leading youth activities brands, launched today following the acquisition of i9 Sports.
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