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October marks substantial franchise growth across the YEB Family. Together, this month’s 4 openings and 15 new franchise agreements illustrate Youth Enrichment Brands' diverse portfolio and its dedication to enhancing lives.
School of Rock welcomed 7 franchisees and opened 2 new international schools, marking a record number of new franchisees within a calendar year. This expansion strengthens School of Rock's position as a leader in the music education space, reinforcing the effectiveness of the School of Rock model in fostering musical talent among students. School of Rock, i9 Sports welcomed 3 new franchisees during the last month with 8 locations open for registration. Streamline Brands continued the overall growth with 2 new franchisees and 1 new location.
Each of these new franchisees bring distinct skills and enthusiasm to their communities, and we are thrilled to support them as they begin this journey with the YEB Family.
Seasonal Successes
From November 2024through January 2025, US Sports Camps will offer around 500 winter camp programs. Looking ahead to the Summer 2025 camps, USSC has confirmed schedules from several universities and locations: Auburn University, Cal-Poly San Luis Obispo, Juniata College, Loyola Marymount, the University of Denver, MSU Denver, the University of Redlands, UC Santa Barbara, Royal Lahaina Resort, UNLV, and the University of South Carolina.
Improved Mental Training for Youth Athletes
US Sports Camps has partnered with Evolve1 to enhance mental training for youth athletes to improve their focus, resilience, and performance. Read more about the partnership and the impact it will have on USSC’s website.
Continuing to Break Records
i9 Sports celebrated a record-breaking Fall Season with over 200,000registrations. This impressive growth is due to expanding franchise territories, organic growth, new sports offerings, and the introduction of Early Fall and Late Fall sessions in more areas. i9 Sports’ dual-season approach caters to families looking for year-round opportunities and meets the rising demand for flexible and accessible sports programs.
This change creates a seamless customer experience between the traditional Falland Winter Seasons. This enhancement also boosts enrollment which strengthens the brand's presence, and franchisee return on investment.
New Ownership Groups Continue on Path Toward Grand Openings
In October, six new ownership groups representing nine territories successfully completed Phase I training. These franchise owners are now back in their respective markets, actively working to secure their initial venues and beginning their marketing efforts in preparation for their Grand Opens in Spring 2025.
The new ownership groups include three territories in Utah, two in New Jersey, two in California, one in Tennessee, and one in North Carolina.
Spotlight on Franchise Leaders
Former Olympian Cammile Adams channels her competitive spirit into her six SafeSplash + SwimLabs locations, focusing on life-saving skills and staff well-being. Jaime Zilverberg, our original franchise owner and a former collegiate swimmer, has been integral since 2006, profoundly shaping our organization with her passionate leadership. As Streamline continues to grow, Cammile and Jaime’s stories of commitment and success inspire our entire network and reinforce our dedication to enhancing swim safety for families everywhere.
Read more about Cammile Adams here
Read more about Jaime Zilverberg here
Spooky Season Celebrations
October at Streamline Brands was filled with fun and frights as we added a splash of spookiness to our swim lessons! Many locations celebrated the Halloween season with our 'Pumpkins in the Pool' events, transforming traditional pumpkin patches into floating fun. Other locations hosted 'Trunk or Treat' events, offering a safe and exciting way for children to collect treats and show off their costumes. These festive activities not only provided a lot of laughs and smiles but also strengthened the bonds within the communities we serve.
Celebrating Alumni Achievements and Community Impact
School of Rock Eden Prairie alumna Frankie Torres, who enrolled at age eight, has reached the top 56 artists on NBC's The Voice and is now being mentored by Reba McEntire! After nearly a decade at School of Rock and six national tours, she now performs with her band Midnight Rambler in the Twin Cities and supports a nonprofit for young adults with disabilities.
Meanwhile, six School of Rock locations in Colorado held a Halloween celebration at The Rickhouse Venue, featuring music, costumes, and fundraising for the Food Bank of the Rockies. Each school's House Band performed Halloween-themed sets, showcasing how music can unite and inspire community spirit. Rock on, Colorado!
Enhancing Systemwide Support
As School of Rock expands, we're excited to announce Cia Tucci as our new Vice President of Company School Operations, focusing on strengthening ties with Operations Managers, General Managers, and school teams. Jim Love will now concentrate on franchisee support as Vice President of Domestic Franchise Operations. Additionally, Jason Barteck has been promoted to Vice President of International Franchise Operations to lead our global growth. These changes will enhance our top-tier support for schools and enrich the student experience worldwide.
Read the Latest News Coverage Across the YEB Family!
What Franchise Features Streamline Franchisee Cammile Adams
Open PR Highlights Streamline Brands as a “Major Player in the Swim-School Franchise Market”
Journal Scene Highlights i9 Sports’ Expansion to Summerville
Women in Sports Business Highlights i9 Sports Owner Diana Braendly
Franchise Update Media Features Streamline Brands
Franchise Update Media Features i9 Sports
St. Louis Business Journal Covers Streamline Brands Expansion into Cottleville
Dan Jacobson became an i9 Sports owner to support his family, quickly growing passionate about the business, leveraging his finance background, mentoring franchisees, leading successful Nike Kids Camps, and balancing his role as a CFO with his love for youth sports and education.
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Five Decades of Fostering Athletic Growth and a Lifelong Love of Sports for the Nation’s Leading Sports Camp Network
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The Nation’s Leading Provider of All-Girl Sports Camps Celebrates Female Empowerment, Coaching Excellence, and the Love of the Game
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Leading Multi-Sport League Provider Revolutionizes Camp Experience with Multi-Sport Camps for Kids Ages 5-12
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Leader in Performance-Based Music Education Opens 400th Franchise with New School in Reno, Nevada
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YEB is making waves across its brands, from US Sports Camps’ new partnerships to i9 Sports’ 39% summer camp expansion. SafeSplash’s Jaime Zilverberg and School of Rock’s Paulo Portela were honored as IFA Franchisees of the Year, while School of Rock celebrated the opening of its 400th location. YEB continues to enrich the lives of young athletes, musicians, and families.
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Mike Scrivner, a former competitive swimmer and longtime coach, transitioned from a 25-year banking career to become one of the first SafeSplash franchise owners. He and his wife, Monica, have grown their business strategically while staying committed to high-quality lessons and water safety. Passionate about teaching swimming as a life skill, Mike focuses on adapting to industry changes and ensuring every swimmer has a safe, fun, and effective learning experience.
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Youth Enrichment Brands (YEB) is off to a record-breaking start, with surging registrations, exciting partnerships, and groundbreaking initiatives across our world-class portfolio. From historic growth in youth sports participation to innovative water safety programs and global music recognition, YEB continues to expand its impact. With new locations, enhanced offerings, and fresh innovations ahead, the momentum shows no signs of slowing down.
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Innovative Program Promises Lifesaving Water Safety Skills Within One Year, Supported by the National Drowning Prevention Alliance
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Brendan’s career in youth sports began after transitioning from teaching PE to building his basketball business full-time in 2008. He now oversees over 100 camps through a partnership with US Sports Camps, combining his expertise in coaching, mentoring, and space management. Passionate about helping young athletes grow, Brendan is dedicated to fostering confidence, teamwork, and skill development on and off the court.
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As we move into 2025, Youth Enrichment Brands (YEB) is focused on creating an even greater impact. With ambitious goals for the next five years, our mission remains clear: to inspire lifelong passions, foster inclusivity, and deliver transformative, community-driven experiences that help kids thrive. Read more about our recent successes and plans for the future!
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Inspired by her son's positive experience at School of Rock, Jennifer Moriarta seized the opportunity to purchase a franchise in Colorado, creating a business rooted in music and community. She emphasizes flexibility, goal setting, and fostering a supportive environment, while also being deeply committed to mental health causes and building a strong local community through performances and charitable efforts. Read more about Jennifer’s story below.
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Expanded Reach and Outstanding Achievements for US Sports Camps, i9 Sports, Streamline Brands and School of Rock
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In celebration of Women's Entrepreneurship Day, we highlight Diana Braendly, an inspiring i9 Sports owner. Read how she navigates being a female entrepreneur, advocating for equality, and empowering the next generation of leaders to believe they can achieve anything.
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Bullying remains a pressing issue, affecting nearly one in five students, according to the National Center for Education Statistics. The consequences can be profound, leading to anxiety, depression, and social isolation. Learn more about how Youth Enrichment Brands stands up to bullying in our Leagues, Classes, Camps, and Schools.
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Jaime Zilverberg started working at SafeSplash in 2006 and became a franchise owner in 2013. Read more to learn about Jaime's story, her passion for water safety, and other personal facts of the fourth-generation Colorado native.
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On the heels of numerous historic milestones, Youth Enrichment Brands is poised to continue our growth across Leagues, Camps, Classes, and Schools.
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US Sports Camps, the official provider of Nike Sports Camps and a portfolio brand of the leading youth activities platform Youth Enrichment Brands (“YEB”), announced its acquisition of CMT Learning, the UK’s premier specialists in youth sports and education experiences with a portfolio of brands including Euro Sports Camps, Sports Tours Europe and Charterhouse Summer School.
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"Dustin is a dynamic and talented leader who impressed us deeply with his inherent communication skills and thoughtful approach to team building based on the development of his team members," said Justin Hoeveler, CEO of Youth Enrichment Brands.
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Youth Enrichment Brands (YEB) adds industry-leading music education to the best-in-class youth camps, sports leagues, and swim instruction its platform currently offers.
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US Sports Camps expands Play Without Limits Project, offering 133 full-tuition scholarships via partnerships to under-resourced youth, marking a 50% increase from last year.
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Veteran retail executive Chris Harkness named president of Streamline Brands, aiming to lead the fast-growing swim school franchisor.
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i9 Sports recognized as select few that moved up over 100 places vs prior year, moving up 148 points to spot #307. SafeSplash just missed the list, moving up 80 points to spot #249.
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Franchise Times has named i9 Sports® as one of the best franchises for 2022 as part of its annual Zor Awards. Finalists were drawn from the Franchise Times Top 400 database, which is a 23-year-old research tool covering more than 650 U.S.-based franchise systems.
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Youth Enrichment Brands (YEB), a new platform of leading youth activities brands, launched today following the acquisition of i9 Sports.
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