YEB CULTURE & PRINCIPLES

Kids are our future, and the brightness of that future depends in part on the skills they build – and the experiences they have – in the present. That’s what makes our mission at Youth Enrichment Brands (YEB) so meaningful. We can create a brighter future by helping every kid discover and develop lifelong passions through best-in-class youth activities.
To achieve our mission, we rely on a distinct culture shaped by the following principles:

01. Service is our superpower.

We separate ourselves from the competition with exceptional service. We don’t rest until our partners are satisfied, and we’re proud that our support helps coaches and instructors stay in the game, and franchisees realize their entrepreneurial dreams.

02. Compete with integrity.

We are a hyper-competitive company with ambitious employees who want to win. But we play by the rules and view integrity as the main ingredient for long-term impact.

03. Be a great teammate.

Our network features decades of youth enrichment experience that span countless sports, academic, and creative activities. We are most successful when we trust, learn from, and share resources with our teammates.

04. Be bold, yet humble.

We’re not afraid to take big swings. If we miss, we’re humble enough to take accountability, learn from it, and ace the next attempt. After all, you can win with a second serve, but not a double fault.

05. Grow with purpose.

We are a growth company, but we don’t just grow for growth’s sake. We are intentional about the partners we work with, the companies we acquire, and the employees we hire. Culture fit always beats financial fit.

06. Change with compassion.

As we grow, change is necessary– and we’ll approach it compassionately. When we make changes, we’ll do so thoughtfully and transparently.

07. Measure impact, not participation.

We rely heavily on data as we grow to evaluate performance and make decisions. While we weigh all numbers, total smiles will always trump total sign-ups.

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Youth Enrichment Brands

Sr Franchise Administrator

Full-time
|
Atlanta, GA

The Senior Franchise Administrator is responsible for managing functions related to Franchise Agreements, Franchise Development Support, Risk Management, Brand Standards, Compliance and General Policies for Youth Enrichment Brands’ various franchised brands. This position is critical to the successful execution of the daily business operations and is the liaison between Franchise Development and the Legal Department.

Posted:
July 3, 2025
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i9 Sports

VP of Marketing

Full-time
|
Tampa, FL

The Vice President of Marketing at i9 Sports is a strategic leader who understands the unique dynamics of franchise marketing. The ideal candidate will have a proven track record in the franchise space, with an acute understanding of franchisor-franchisee relationships and experience in managing strategic brand funds. This role requires a digitally savvy marketer who is an expert at interpreting data and navigating the nuances of local and national marketing across the digital marketing mix.

Posted:
June 25, 2025
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US Sports Camps

VP, Brand Marketing

Full-time
|
San Rafael, CA

We are looking for an experienced and dynamic Vice President of Brand Marketing who is deeply passionate about consumer performance marketing strategies and tactics. The VP of Brand Marketing will lead the camps marketing team while integrating marketing leadership across all camp brands including: Nike Sports Camps, NBC Camps, USBSA Camps, CMT Learning and KE Camps This position will report to the Camps Brand President.

Posted:
June 25, 2025
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Streamline

Director of Operations - Streamline Brands

Full-time
|
AZ, Bay area CA

As the Director of Operations, you will play a pivotal role in leading execution and coordinating operational activities across multiple locations (8-12), catering to diverse demographics and spanning large geographical areas. The ideal candidate will drive operational excellence, ensure a world-class customer experience, and spearhead the execution of strategic initiatives to promote profitable growth and efficiency within the organization through the school leadership team. This is an exciting opportunity for a visionary leader to significantly impact the growth and success of Streamline Brands.

Posted:
April 18, 2025
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Youth Enrichment Brands

Media Director

Full-time
|
San Rafael, CA

The Media Director will oversee the planning, execution, and evaluation of the media strategies for YEB’s business units including i9 Sports, SafeSplash, School of Rock, and US Sports Camps. They will be responsible for the campaign buys for various marketing channels including paid search, digital static and video ads, connected TV, audio, and print. They will ensure the campaigns align with marketing objectives and reach the target audience effectively by managing media budgets, negotiating with vendors, analyzing campaign performance, and collaborating with creative teams to optimize results.

Posted:
June 2, 2025
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i9 Sports

Digital Marketing Manager - i9 Sports

Full-time
|
Tampa, FL

This position is responsible for leading i9 Sports digital marketing efforts to develop and implement effective strategies to enhance brand awareness, drive customer engagement, and ultimately increase sales. This role will involve developing and overseeing marketing campaigns, then analyzing their effectiveness to ensure a strong return on investment. The person in this position must be obsessed with results and constant improvement, possessing a test and learn mentality, and be dedicated to delivering results.

Posted:
July 3, 2025
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Become a franchise partner?

Unlock a rewarding business opportunity while making a lasting impact on kids and communities.
Streamline Brands is the world’s largest operator & franchisor of swim schools, offering everything from learn-to-swim to elite competitive training.
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i9 Sports® is the nation’s largest multi-sport provider focused solely on high-quality, community-based youth sports programs.
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Join the best music school in the World. School of Rock combines private music lessons with team band practice to prepare you for the stage.
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