With the year in full swing, Youth Enrichment Brands (YEB) is experiencing record-breaking momentum across all our brands—US Sports Camps, i9 Sports, Streamline Brands, and School of Rock. With unprecedented early registrations, exciting new partnerships, and groundbreaking initiatives, this year is already shaping up to be one of transformative growth and impact. From US Sports Camps launching a strong summer camp season to i9 Sports volleyball reaching historic participation numbers, the demand for high-quality youth programs continues to rise. At the same time, Streamline Brands is making waves with the S.A.F.E.R. Swimmer Promise, reinforcing its commitment to water safety, while School of Rock is earning global recognition and delivering unforgettable performances on music’s biggest stages. With new locations, expanded offerings, and fresh innovations on the horizon, we remain dedicated to enriching the lives of young athletes, musicians, and families nationwide. Read on for the latest updates and milestones from across the YEB family!
At US Sports Camps, we’re kicking off the year with incredible momentum! Our summer camp offerings are officially live, and January alone has already brought in over 16,000 camper registrations. This early surge highlights the increasing demand for high-quality sports programs where young athletes can develop their skills, gain confidence, and build lasting friendships. As we look ahead, we’re committed to growing our offerings, reaching more athletes across the country, and making 2024 our most impactful year yet. With more camps, new locations, and exciting programming on the horizon, we can’t wait to welcome even more participants in the months ahead.
US Sports Camps launched the "Girls Are the Future of Sports" campaign on National Girls & Women in Sports Day, reinforcing its commitment to empowering young female athletes and advocating for their place in sports. With nearly half of teenage girls dropping out—twice the rate of boys—this initiative is designed to break down barriers, build confidence, and inspire the next generation to stay in the game. By amplifying the voices of female camp directors, staff, and athletes who have defied expectations and redefined what’s possible, US Sports Camps is dedicated to creating more opportunities for girls to thrive.
Learn more about this movement and how we’re shaping the future of sports [here]
Volleyball at i9 Sports is reaching new milestones, with winter registrations up 25% compared to last year—and numbers are still climbing! This season has already set a record as the largest winter volleyball program in our history, with 15,544 registrations, making it our second-biggest season ever. With February clinics still ahead, there’s a real possibility that we’ll set an all-time record before the season concludes. The increasing demand for volleyball continues to demonstrate the sport’s popularity and the growing impact of our programs across the country.
The surge in volleyball participation is also driving a significant increase in female athlete registrations. In 2024, 11,000 new female athletes joined i9 Sports volleyball programs for the first time. With registrations already up 25% in 2025, we expect that number to continue rising. Volleyball has played a crucial role in getting more girls involved in youth sports, offering them more chances to stay active, develop their skills, and enjoy the benefits of team play. As interest continues to grow, we remain committed to expanding access and making the sport available to even more young athletes.
Streamline Brands is excited to introduce the S.A.F.E.R. Swimmer Promise, an innovative program that promises crucial self-rescue skills and water safety confidence within one year. Supported by the National Drowning Prevention Alliance, this program ensures that children aged 4+ enrolled in Beginner 2–4 group lessons will develop necessary water safety techniques within a year or receive up to two additional months of lessons at no cost. This program not only answers the common question, "How long does it take for a child to learn to swim?" but also sets a new standard with outcome-driven lessons. By teaching 10 essential swimming and self-rescue skills and focusing on regular attendance, the S.A.F.E.R. Swimmer Promise offers more than a swim program—it’s a commitment to safety, confidence, and clarity for families. Learn more about this life-saving initiative and find participating locations at https://www.safesplash.com/safer-swimmer-promise.
We're excited to announce the launch of the new SafeSplash.com, a website that brings the energy, expertise, and excitement of our swim schools to life online. With its refreshed brand messaging, streamlined navigation, and a focus on helping families find the perfect swim solution, the new site reflects our mission to empower every swimmer with the skills and confidence for a lifetime of water adventures. This redesign has been a true labor of love, showcasing our incredible teamwork and dedication to making it easier for parents to navigate our offerings and enroll their children in the right programs. Stay tuned as our other Streamline Brands swim schools will be getting their updates soon!
We’re feeling inspired after an incredible weekend at NAMM 2025, where the School of Rock AllStars took center stage at the Grand Rally for Music Education. The event kicked off with School of Rock President Stacey Ryan introducing the band, setting the stage for an unforgettable performance. The AllStars earned a standing ovation for their electrifying rendition of Reelin’ in the Years.
The weekend was filled with incredible moments, from Victor Wooten sharing his wisdom on overcoming nervousness to Jacob Collier leading the audience in a breathtaking harmony experience. Our students had the extraordinary honor of closing the show with Signed, Sealed, Delivered (I’m Yours) alongside five-time Grammy winner Victor Wooten, Jacob Collier, and Las Chorizeras. Reuniting with former AllStars and connecting with School of Rock legends made the weekend even more special. Thank you, NAMM, for bringing the music community together to inspire, learn, and grow!
We’re honored to announce that School of Rock has been named Best Children’s Services & Education Franchise at the Global Franchise Awards 2025! This prestigious recognition highlights our commitment to innovation, international growth, and the impact of our proprietary, performance-based music education curriculum. Winning this award reinforces our position as a global leader in music education, inspiring students around the world to reach their full potential through the power of rock ‘n’ roll.
USSC President, Brendan Doyle, on the Future of Youth Sports
YEB President, Rob Price, on the Importance of Communities for Youth Development
Streamline Brands Unveils the S.A.F.E.R. Swimmer Promise
USSC Launches the "Girls Are the Future of Sports" Campaign
Innovative Program Promises Lifesaving Water Safety Skills Within One Year, Supported by the National Drowning Prevention Alliance
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Brendan’s career in youth sports began after transitioning from teaching PE to building his basketball business full-time in 2008. He now oversees over 100 camps through a partnership with US Sports Camps, combining his expertise in coaching, mentoring, and space management. Passionate about helping young athletes grow, Brendan is dedicated to fostering confidence, teamwork, and skill development on and off the court.
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As we move into 2025, Youth Enrichment Brands (YEB) is focused on creating an even greater impact. With ambitious goals for the next five years, our mission remains clear: to inspire lifelong passions, foster inclusivity, and deliver transformative, community-driven experiences that help kids thrive. Read more about our recent successes and plans for the future!
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Inspired by her son's positive experience at School of Rock, Jennifer Moriarta seized the opportunity to purchase a franchise in Colorado, creating a business rooted in music and community. She emphasizes flexibility, goal setting, and fostering a supportive environment, while also being deeply committed to mental health causes and building a strong local community through performances and charitable efforts. Read more about Jennifer’s story below.
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Expanded Reach and Outstanding Achievements for US Sports Camps, i9 Sports, Streamline Brands and School of Rock
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In celebration of Women's Entrepreneurship Day, we highlight Diana Braendly, an inspiring i9 Sports owner. Read how she navigates being a female entrepreneur, advocating for equality, and empowering the next generation of leaders to believe they can achieve anything.
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With record-breaking growth and exciting new partnerships, Youth Enrichment Brands is driving success across Leagues, Camps, Classes, and Schools.
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Bullying remains a pressing issue, affecting nearly one in five students, according to the National Center for Education Statistics. The consequences can be profound, leading to anxiety, depression, and social isolation. Learn more about how Youth Enrichment Brands stands up to bullying in our Leagues, Classes, Camps, and Schools.
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Jaime Zilverberg started working at SafeSplash in 2006 and became a franchise owner in 2013. Read more to learn about Jaime's story, her passion for water safety, and other personal facts of the fourth-generation Colorado native.
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On the heels of numerous historic milestones, Youth Enrichment Brands is poised to continue our growth across Leagues, Camps, Classes, and Schools.
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US Sports Camps, the official provider of Nike Sports Camps and a portfolio brand of the leading youth activities platform Youth Enrichment Brands (“YEB”), announced its acquisition of CMT Learning, the UK’s premier specialists in youth sports and education experiences with a portfolio of brands including Euro Sports Camps, Sports Tours Europe and Charterhouse Summer School.
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"Dustin is a dynamic and talented leader who impressed us deeply with his inherent communication skills and thoughtful approach to team building based on the development of his team members," said Justin Hoeveler, CEO of Youth Enrichment Brands.
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Youth Enrichment Brands (YEB) adds industry-leading music education to the best-in-class youth camps, sports leagues, and swim instruction its platform currently offers.
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US Sports Camps expands Play Without Limits Project, offering 133 full-tuition scholarships via partnerships to under-resourced youth, marking a 50% increase from last year.
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Veteran retail executive Chris Harkness named president of Streamline Brands, aiming to lead the fast-growing swim school franchisor.
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i9 Sports recognized as select few that moved up over 100 places vs prior year, moving up 148 points to spot #307. SafeSplash just missed the list, moving up 80 points to spot #249.
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Franchise Times has named i9 Sports® as one of the best franchises for 2022 as part of its annual Zor Awards. Finalists were drawn from the Franchise Times Top 400 database, which is a 23-year-old research tool covering more than 650 U.S.-based franchise systems.
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Youth Enrichment Brands (YEB), a new platform of leading youth activities brands, launched today following the acquisition of i9 Sports.
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