As President of YEB, Rob leads marketing, communications, and footprint expansion for the YEB family of Brands. Previously, he served for 7 years as the President and CEO of School of Rock, and most recently Chief Customer Officer for YEB. Prior to School of Rock, Rob served as President of Edible Arrangements, which integrated an online business and 1,300 franchised stores worldwide. Before that, Rob was Chief Marketing Officer at CVS Health. He has also held executive roles at Wawa Food Markets and H-E-B Grocery. Rob earned an MBA with the highest academic honors from Harvard Business School and graduated with a BS in Applied Economics from Cornell University. He was a visiting professor at the University of Pennsylvania’s Wharton School and was a Henry Crown Fellow and Richard Braddock Scholar at the Aspen Institute.

Rob shares his love of music with his wife and their three adult sons. When  in their hometown of Nashville, they will most likely be found at a rock show, bluegrass jam, or jazz club.