Justin Hoeveler has served as the CEO of Youth Enrichment Brands since its inception in August 2020. Prior to YEB, Justin spent nine years at US Sports Camps working in a variety of capacities across operations and corporate development. During his time at USSC, the company doubled in size while cementing itself as the undisputed national leader of kids’ sports camps. Before his time at USSC, Justin worked as director of operations for Priority Sports, a leading boutique sports agency in Chicago that represents over 50 NBA players.

Justin received three varsity letters in tennis and one varsity letter in basketball from Northwestern University and was a three-time member of the All-Big Ten Academic Team. He received his MBA from Wharton in 2017 and is a Board Member of Positive Coaching Alliance. He currently resides in San Anselmo, California with his wife, Caroline, and two kids, Archie and Lydia.